We write a custom playbook for how your business runs, set it up in your tools in two meetings, and stay on email for 30 days while it settles in.
Your clients, your services, your follow-up, your rules, the things that keep slipping.
Your people, processes, routines and the messages you send most, written so your assistant can work the way you do. Yours to keep and change.
Your people, processes, routines and the messages you send most, written so your assistant can work the way you do. Yours to keep and change.
We put the playbook into your memory, connect email and calendar, schedule your routines, and run a real day with it together.
Questions, tweaks and "can it do this?" for a month while it becomes part of the week.
A paid plan with your AI (Claude, ChatGPT, Grok and more), a free Notion account (we set it up), and Gmail or Microsoft 365.
See Enterprise.
What you get
1
Meeting one
How your business really runs.
An hour with Mike on how work actually moves: your clients, your team, your follow-ups, and what only you decide.
2
Between meetings
We write your playbook.
Your way of working, written down: the rules, the routines and the words your business uses. Yours to read and change.
3
Between meetings
We set it up for your team.
Each person gets their own assistant on their own account, all working from your playbook. Or we tune a custom setup and hand you the install prompts. Either way, it's ready before meeting two.
4
Meeting two
Setup and handover.
We finish the setup with you and hand it to your team. Then 30 days of email support while it settles in.
Two meetings with Mike Rowe. The work in the middle is ours. You'll need a paid AI plan for each person (Claude, ChatGPT, Grok and more), a free Notion account (we set it up), and Gmail or Microsoft 365.
Inside the playbook
Everything a great new hire would need in their first month, written so every assistant on your team works the same way.
We gather it in meeting one and from what you've already written: your website, your proposals, your sent mail. You confirm every fact.
Your people.
Clients, partners and the team: who they are and how you work with each.
Your products, services and pricing.
What you sell and how you quote it, so client communication start from real numbers.
Your rules.
What only you decide, when to ask, and what never goes out without a human approval.
Your routines.
The morning brief, up to 3 claude automations, and when each one runs for your team
Your design standards.
The presentations, templates, and designs you use most, documented in your workspace.
Your cycles.
Document renewals, month-end, and the season that always catches you out.
Small business
$2,000 one time
Includes your first 3 people. $119 for each person after that, one time.
A custom playbook for your business
Two meetings with Mike
Set up on each person's own account, from one playbook
Assistants for your first 3 people
30 days of email support
Each person needs their own AI plan, for example Claude Pro at $20 a month.
Tell us a little about your business and we'll find a time that suits you.
Book your first meetingPrivate data stays safe. See exactly who can see it →Want one central mind for the whole company? See Enterprise →For teams
With a custom connector, your playbook lives in one place. Change a rule or add a routine, and every person's assistant picks it up at the start of their next chat.
Priced on request.
How custom connectors work →01
One place.
No copies drifting apart on five laptops.
02
Updates reach everyone.
Tell us the change once, and the whole team has it.
03
A sign-in for each person.
Everyone sees what they should, and nothing more.

I've run The Modern Admin for more than seven years, and I run my own business on the same kind of assistant I'll build with you. The questions in meeting 1 are the ones I had to answer for myself.
In meeting one I'll ask what only you decide, what comes round every month, and where you'd like a hand. Most owners have never said it out loud. Once it's written down, your whole team works from it.
An owner whose day waits on them, who would rather pay to have it built than learn to build it. If you'd like to learn it yourself, a live class covers the same foundation.
Two meetings with Mike. We write your playbook between them, so the work in the middle is ours.
No. It drafts and suggests; you approve before anything goes out.
The playbook and your workspace are yours. Nothing else to pay us; you keep your own AI plan.
Questions
An owner whose day waits on them, who would rather pay to have it built than learn to build it. If you'd like to learn it yourself, a live class covers the same foundation.
Two meetings with Mike. We write your playbook between them, so the work in the middle is ours.
Anyone on your team who gets their own assistant, set up from your shared playbook. Three are included, and each extra person is $99, one time.
Claude, ChatGPT, Grok and more. Each person needs their own paid AI plan.
No. It drafts and suggests; you approve before anything goes out.
In your own accounts. We don't host it. See exactly who can see it →
Yes. It’s plain pages you can read and edit. Want one change to reach everyone at once? That's Enterprise →
The playbook and your workspace are yours. Nothing else to pay us. You keep your own AI plan.