What Claude remembers on its own
Claude has a built-in memory. On Free, Pro and Max plans it's on by default; on Team and Enterprise plans, an owner turns it on and each person opts in. You can open Settings › Memory to read, edit or delete what it has saved, pause it, or reset it entirely.
A few useful details: each Project keeps its own separate memory, incognito chats are never saved, and Claude avoids saving sensitive topics and things like ID or account numbers unless you allow it.
Where built-in memory stops
- Deleting a chat doesn't delete what was learned from it. Memories made from a conversation stay until you remove them in Settings.
- Moving it is copy-and-paste. Anthropic offers import and export, but it's manual: you ask Claude to write out its memories and paste them elsewhere, and Anthropic describes import as "experimental and still in development".
- Some organisations can't use it. It isn't available to organisations with HIPAA, public-sector or custom data-retention agreements.
- It's Claude's. It lives inside one company's product. Your ChatGPT or next year's AI can't read it.
Built-in memory helps Claude remember you. A memory you own helps every AI know your business.
Built-in memory vs a memory you own
They aren't rivals. Keep Claude's memory on for small personal preferences; keep the business itself (your clients, your promises, how you work) in pages you own.
Set up your own in Claude
Claude can read Notion through a connector. Claude's connectors work on web, desktop and mobile, and Anthropic's own list includes Gmail, Google Calendar, Google Drive, Microsoft 365 and Slack, plus custom connectors on paid plans. The setup is three steps: give your memory somewhere to live (a Notion workspace), teach Claude where it is (project instructions), and connect your email and calendar so it sees your week.
What it costs: Claude Pro is $20 a month billed monthly, or $17 a month billed yearly. Notion's free plan is enough to start.
Sources, checked 11 Oct 2026:
Claude memory and chat search: support.claude.com/…/11817273
Importing and exporting memory: support.claude.com/…/12123587
Projects: support.claude.com/…/9517075
Connectors: support.claude.com/…/11176164
Pricing: claude.com/pricing
